In the broadest sense, data is information that can provide outstanding value if processed in mass. In this sense, Big Data and its ability to process complex and voluminous data sets, comes into play where conventional software is unable to do the job. Once processed, the results can resolve business issues that would have been impossible to address before.
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Big Data produces more comprehensive answers, since the data volumes are greater.
The thoroughness of the response increases confidence in the data. This makes for a radically different approach to problem solving.